ROB

CREATOR OF ALL THINGS DELUSHIOUS

As the chef and horticulturalist at the educational charity Jamie’s Farm, Delushious founder Rob had a challenge: to persuade young people to swap mobile phones and energy drinks for pitch forks and healthy food. Rob quickly realised that the only way to do this was to master the art of creating nutritious food that first and foremost tasted amazing. The feedback he got from children and families who tasted his creations led to the launch of his own cook book and was the catalyst to launch Delushious.

TOM

PASSIONATE SUSTAINABLE FOODIE

Soon after finding a manufacturer for his delicious creations, Rob teamed with a passionate healthy and sustainable food campaigner called Tom.  Having cut his mustard in organisations like Pukka Herbs, Yeo Valley and the Soil Association, Tom shares Rob's  vision to awaken the world to indulgent, low sugar and nutritious Delushiousness.

INDULGENCE FIRST PROMISE

 We create moments of decadent goodness - treats that are rich and sumptuous but with far less sugar.

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LOW OR NO ADDED SUGAR

Food doesn’t need to be full of added sugar - nature’s bounty provides plenty of other ways to sweeten food.  We use date paste and low GI, plant based sweeteners such as stevia and erythritol, as well as chicory root fibre (linked to increased weight loss and improved gut health). We never use artificial sweeteners which have been linked to a range of health issues.

ALWAYS THE BEST INGREDIENTS

High quality ingredients, cooked with passion, care and expertise is the secret to good food. We use Fair Trade Belgian dark chocolate with a high cocoa content, free range eggs, and many  organic ingredients (such as the açai in our spreads).

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ALWAYS PURPOSE-LED

We always put purpose ahead of profit. 10% of our profits go to the educational charity Jamie's Farm who do amazing work with vulnerable young people, including promoting healthy diets. We are always trying to reduce our environmental impact and are investing in home compostable packaging for our cakes.