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Our story

We feel passionately that you shouldn’t have to compromise on taste when you're looking to reduce your sugar content. This ethos - what we call ‘decadent goodness’ - is at the heart of Delushious.

Our range is a bit different to your usual functional health snack bar: not a protein, vitamin, energy boosting bar or another fruit and nut smush - but a delicious, rich and indulgent cake that you can savour with your favourite drink or enjoy as an after dinner treat without all the added sugar.

Everything we make:

  • Contains no added sugars 

  • Is free from gluten

  • Is free from palm oil 

  • Is hand made in the UK

Despite these credentials - and the fact that what we make is far lower in sugar than comparable products - we never, ever compromise on taste. We promise a rich and decadent experience, every time. 

Small but perfectly formed
Delushious is an independent, self funded start-up. However, just because we're small, doesn't mean we're not ambitious about making a difference and doing business the right way.

As well as doing our best to make Delushious a sustainable business and promote healthy eating, we also give 10% of our profits to Jamie's Farm, a charity that connects disadvantaged young people to nature and farming, helping them to thrive academically, socially and emotionally.

Who are we? 
> Rob.
 During his time as a chef and horticulturalist at educational charity Jamie’s Farm, Rob persuaded young people to swap mobiles and energy drinks for pitch forks and healthy food. How? by mastering the art of creating nutritious, low sugar food that first and foremost tasted amazing. And so the seed to start Delushious was planted.

> Tom. The other half of Delushious is Tom, a passionate sustainable food campaigner. With a background working in purpose-led healthy food companies, charities and the NHS, Tom's mission is to awaken the world to indulgent, low sugar and nutritious Delushiousness.

Rob and Tom, Delushious founders